(The Largest drug prevention initiative is underway)....It is the Red Ribbon Campaign.
The DEA says it has been 40 years after the death of DEA Special Agent Enrique Kiki Camarena. The US Drug Enforcement Administration continues to honor his legacy by Supporting the Red Ribbon campaign. They say the ultimate sacrifice by the Calexico native inspires the men and women of DEA to continue their critical mission with unwavering determination. In order to win the battle we must fight it together. This year's Red Ribbon theme is Life is a puzzle. Solve it drug free. The campaign this year is highlighting how living a drug free lifestyle helps build a stronger and brighter future, one piece at a time. The 2025 Virtual National Red Ribbon Rally is available all month long at DEA.gov/redribbon or atgetsmartaboutdrugs.com.